Campaign to attract tourists to island from 18 countries

Agreements with tour operators and airlines account for 1,145,000 euros of the Fundació Destí's budget and attendance at national and international tourism fairs for a further 100,000 euros. Some 70,000 euros will be spent on promotional reports by invited journalists; 60,000 on advertising in newspapers and specialist magazines and 35,000 on promotions through electronic channels. Other activities include familiarisation trips for tour agents (40,000 euros); maps, guides and leaflets (40,000); and promotional events organised for travel agents (30,000).

A decision on whether to continue with the 'promobus' will be taken this month, after its commercial viability has been evaluated. The bus provides a mobile platform for promoting the island at airports and other venues in major European cities.

Tourism trade fairs

The Fundació Destí has recently attended three tourism trade fairs. The first was in Hamburg, where the sporting opportunities (hiking and cycling) attracted the most interest; the next was Munich's Free Fair where hiking and rural hotels were in demand; and, lastly, the BIT Fair in Milan where there was a "renewed interest" in the island as a result of EasyJet starting Milan/Menorca flights this summer.